4 MIN READ 
The Plaza, an outdoor events venue in Uptown Dubai, has been announced by the DMCC Dubai to be hired by The Plaza through 7 Management. The opening is a notable milestone of the Uptown Dubai district that aims to become a mixed-use development, comprising business, cultural, and residential premises.
The Plaza is an outdoor facility, which is 21,000 square metres and accommodates different large events, including concerts and festivals, corporate meetings, fashion shows, and cultural events. The venue accommodates 4000 attendees and has a permanent stage area, high definition digital screen, professional lighting/sound systems, and operational infrastructure that operate together. The DMCC Dubai constructed the Plaza to fit all the global requirements of live event production, which contributes to the possibility of accommodating a wide range of audiences and types of events.
The Plaza has good connectivity and accessibility since its location is near both the Jumeirah Lakes Towers, Dubai Marina, and the Palm Jumeirah. It is centrally located, which also allows people living in it, corporate audiences, and visitors to the region to communicate without any difficulties. DMCC Dubai views the venue as a significant addition to Uptown Dubai, a district that is trying to create a place where one can work, live, eat, and play all in one system.
As per the agreement, 7 Management will have management of the day-to-day running of The Plaza, including the venue management and the events and general guest experience programming. The organization is well experienced in the region in the hospitality and entertainment management ideas of food and beverage, nightlife, and live events. Having an already established portfolio of venues, 7 Management is likely to work out an extensive calendar of programming, targeted at both domestic and international audiences. The partnership is aligned with the strategy of DMCC Dubai of collaborating with experienced operators to deliver quality destinations.
The Plaza development project helps to advance the complete Uptown Dubai development project, which includes Grade A office spaces and premium residential units, together with hospitality services. The combined elements create an integrated urban space that serves business needs, residential requirements, and visitor needs. DMCC Dubai has emphasized the point that The Plaza would play an important part in activating public spaces within the district, which would lead to community engagement and enhance the overall lifestyle proposition of Uptown Dubai.
The city of Dubai continues to spend money on building new facilities, which will enhance its live entertainment and cultural activities, together with its major event operations. The Plaza functions as a venue that enables the emirate to achieve its objective of bringing in international visitors while developing its tourism and creative sector. The establishment of a multifunctional outdoor event space at DMCC Dubai allows the organization to support Dubai’s cultural and entertainment growth while creating Uptown Dubai as a modern business and residential district.
As DMCC Dubai continues to build its commercial and lifestyle ecosystem at Uptown Dubai, advisory firms like Arnifi play a supporting role for businesses doing business in the district. Arnifi supports companies with market entry, regulatory compliance, licensing, and operational structuring within DMCC Dubai to enable enterprises to work in line with the regulatory framework of the free zone as they focus on growing and expanding. With developments like The Plaza making the district more appealing, professional advisory support helps the business navigate opportunities within the evolving DMCC ecosystem.
As preparations are underway for the events ahead, The Plaza is likely to emerge as one of the major additions to the live events circuit of Dubai. The collaboration between DMCC Dubai and 7 Management has a mutually beneficial focus on operational excellence, curated experiences, and destination development for the long term. With the continued development of Uptown Dubai, DMCC Dubai is committed to continuing to bring places for economic growth while contributing to the social and cultural fabric of the city.
1. What is The Plaza at Uptown Dubai?
A large open-air events venue.
2. Who will operate The Plaza?
7 Management.
3. Where is The Plaza located?
Within Uptown Dubai.
4. What is DMCC Dubai’s role?
Developer and master planner.
5. What types of events will be hosted?
Concerts, festivals, and corporate events.
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