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UAE Investors Warm to AI Advisors — But Is the Tech Business in Dubai Ready to Deliver?

by Ishika Bhandari Nov 26, 2025 7 MIN READ

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Opinion is growing among investors in the United Arab Emirates about the embrace of AI modes of wealth advisory service. However, questions arise as to how mature the tech infrastructure in Dubai is to deliver to soaring expectations. As reported by survey findings, 73 percent of UAE investors would consider using AI as opposed to a human advisor, while 70.8 percent said they trust AI to manage their investment portfolios.

This represents a fundamental upside change in investor behaviour and shows how quickly digital wealth tools are evolving. But these findings also suggest that opportunities and barriers in the tech space in Dubai are rather sizeable.

Rising Confidence in AI Wealth Platforms

The survey conducted by Abu Dhabi-based wealthtech firm Alpheya gathered responses from over 500 investors in the UAE, dispersed along various age-gender, income, and investment profile lines. Outcomes from this research indicate that the appetite for AI-powered financial advice in the UAE is unusually strong compared to many other markets.

About two-thirds-plus respondents feel AI can make better or more consistent investment decisions than people, and that technology is a trustworthy avenue for keeping bias and emotion away from financial planning. Such increasing confidence concerning automated decision-making translates well into the broader digital adoption culture of the UAE.

As the report outlines the receptiveness of investors, it emphasizes that the technology sector in Dubai needs to embed itself more aggressively to meet the advanced expectations of investors. Considerations such as convenience, intelligence, transparency, and ease in accessing various products for investment are prerequisites that have not been fully realized by existing platforms at scale.

Satisfaction Gaps and Unmet Expectations

AI offerings create satisfaction through great expectations. One should note that investor sentiment highlighted that their consternation was overtaken by satisfaction. Existing platforms only hold a 52 percent satisfaction rating among 52 high-net-worth investors. Among retail investors, only 37 percent were satisfied with their respective platforms.

Product depth is a real issue. Approximately 40 percent of respondents felt that in their current digital applications, investment products simply did not cater to their needs. A fair number said the platforms were not, for lack of a better term, custom-made: algorithmic portfolios were only basic in character, showing very little to speak of about sophisticated portfolio allocation models and flexibility.

This gap signifies an important substance: though the demand for AI-backed wealth solutions is rising, the tech business in Dubai has a long way to go to create advanced, intuitive, and truly customized investment experiences.

Technology vs. Human Trust: A Delicate Balance

Interestingly, while AI is gaining strong momentum, many UAE investors still consider traditional sources of financial advice. Close to half of the surveyed investors still consult family members for their investment decisions while using a digital tool.

This exposes a deeper truth: Financial decisions are emotional and not only analytical. While AI can calculate risk, market behaviors, and optimization, it cannot provide assurance, love, or long-term relationship building, as can its human counterpart.

Industry experts believe a hybrid Wealth model might prove the winning formula: in this case, human advisors take the front seat while being enhanced by AI in making decisions. This provides high trust, while still being scalable and precise.

The hybrid model might become tangible for the tech business in Dubai, in my opinion, which nicely balances an edge in digital alongside deep cultural and personal familiarity.

Regulatory Support Accelerating AI Adoption

UAE regulatory support is yet another big factor favoring the growth rate of AI wealth management. Abu Dhabi Global Market and Dubai International Financial Centre have established frameworks that encourage innovation while ensuring safety and stability.

The country’s flagship Artificial Intelligence Strategy 2031 further encourages AI deployment in various critical sectors, including finance. The strategy aims to promote the UAE as a global leader for the responsible, ethical, and high-impact application of AI technologies.

The aforementioned regulatory clarity and institutional strength create an enabling environment for the technology ecosystem in Dubai. The players now have the space and say to come up with bold, intelligent, and compliant wealthtech solutions tailor-made for the region.

Challenges Facing the Tech Business in Dubai

Despite the positive environment, developers and payment firms will continue to face challenges, and much needs to be done before unleashing the full potential of AI wealth management.

1. Limited Personalization

Investors are looking for tailor-made investment strategies, not generic, one-size-fits-all model portfolios. The current generation of digital platforms does not yet offer the customisation level investors expect.

2. User Trust and Transparency

AI systems must be more explainable to develop trust. Investors want to know why an algorithm is suggesting a specific portfolio or doing a certain trade.

3. Talent Shortages

The tech business in Dubai will have to compete in an open marketplace for the best financial engineers, data scientists, and AI specialists. Without that talent, growth could stall.

4. Scalable Infrastructure

Training large AI models requires a lot of computing power, data, and the capability to handle them. Infrastructure investment is necessary for sustained innovation.

5. Investor Education

Many investors still do not fully understand how AI wealth systems work. It will be the responsibility of the tech companies to invest in transparent education and communication.

Opportunities for Dubai’s Accelerating WealthTech Ecosystem

Challenges notwithstanding, the opportunities that lie ahead are enormous. The survey results showed that investors in the UAE are some of the most enthusiastic adopters of AI tools globally, meaning that the market is ready for disruption.

Hybrid AI-Human Advisory Models

Platforms combining algorithmic insights with human advisor interactions may become the industry standard. This model allows a company to tap into the AI capabilities without losing trust and emotional intelligence, which are expected from the investors.

Innovation in Automated Investment

New platforms could incorporate advanced machine learning models, predictive analytics, and dynamic risk assessment, far beyond just the simple robo-advisers of today.

Regional and Global Expansion

As the tech business in Dubai begins to mature, the firms can export their solutions to the neighboring markets in the GCC, Asia, and Africa; importantly, many of which are looking for accessible wealthtech offerings.

Leadership in Ethical AI

By making transparent, responsible, and culturally aligned technology the top priority of its agenda, Dubai could choose to position itself at the forefront of international ethical financial AI.

Investor Sentiment: Why AI Is Gaining Traction

Several long-term forces help explain why AI wealth advisory is making waves in the UAE:

  • A digitally-savvy population that is open to new tools
  • Strong policy support and future-oriented leadership
  • Cost efficiency, making wealth management more accessible
  • Decision-making based on data, giving AI an edge in risk mitigation
  • A culture of trusting technology, honed by the UAE’s successful digital transformation record

Together, these create one of the most pro-innovation climates globally for wealthtech.

Experts Weigh In: The Path Forward

Industry specialists agree that AI will drive the future of wealth management in the UAE, albeit not in isolation. According to Alpheya executives, the most effective wealth management systems will synergize the precision of AI with the humanity of seasoned advisors.

The experts further caution that for the tech sector of Dubai to meet expectations, companies should not stop at building mere investment apps. They should devise deeply integrated platforms that can explain their decisions, manage risk, anticipate investor needs, and provide an elevated, seamless digital experience.

The Road Ahead

The UAE finds itself at the crossroads of a defining moment in digital wealth management. Investors are ready. Regulators are supporting them. Demand for AI tools is high.

The onus now sits squarely on the tech business in Dubai to exemplify this momentum into real-world solutions beyond anything that was imagined before.

If Dubai’s technology companies manage to come up with intuitive, transparent, and powerful AI platforms, coupled with ethical design and human partnership, then the UAE could easily become the benchmark for global leadership in AI-powered wealth management. The next few years are critical, and the fastest innovator will define the future of financial advice across the region.

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