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MAAN Abu Dhabi | Empowering Social Entrepreneurship in the UAE

by Ishika Bhandari Oct 27, 2025 7 MIN READ

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Learn how MAAN Abu Dhabi, the leading social impact incubator, has been nurturing social entrepreneurship in the UAE, from funding to mentorship and community innovation programs. MAAN drives measurable social change through the empowerment of startups.

1. Introduction – A Hub for Social Change

The UAE is increasingly becoming one of the greatest centers of innovation, not just in technology and business but also in social impact and entrepreneurship. Also, MAAN Abu Dhabi is high and among those efforts as an early program for social entrepreneurs and changemakers.

Abu Dhabi’s MAAN is the social impact incubator providing resources, mentorship, and networks for any start-up that works on critical social problems. MAAN has now opened opportunities for individuals and teams to innovate sustainable solutions to all sorts of problems, such as education, health, and environmental sustainability, thus empowering social entrepreneurship in the UAE.

As all eyes remain on innovations for the community, MAAN happens to be the platform social entrepreneurs will take in pursuing their dream ideas into a scalable reality.

2. Focus Area – Social Impact and Community Innovation

MAAN Abu Dhabi aims at social enterprises and projects that bring about beneficial social change. It shall, therefore, aim towards fostering underlying innovations that make for the betterment of communities, quality of life, and social equity.

This can include:

  • Education and Skills Development: Startups that increase access to education materials, vocational training, or programs for skill-building
  • Health and Well-being: Such innovations seek to add access to affordable public health or healthcare delivery
  • Environmental Sustainability: It covers issues like climate change, waste management, and clean energy adoption
  • Community Empowerment: Programs to empower marginalized communities, such as women and youth

Through the nurturing of social enterprises in these sectors, MAAN is fast positioning that social entrepreneurship in Abu Dhabi is aligned with the larger vision of the UAE toward sustainable and inclusive growth.

3. Program Objectives – Empowering Social Entrepreneurs

MAAN Abu Dhabi is an ecosystem of social entrepreneurs, and therefore much more than a funding scheme. Their main objectives are:

  • Support innovators tackling social challenges: MAAN gets hold of individuals with possible realizable impacts on society by working with the builders, who are ideated by teams
  • Provide mentorship and expertise: Successful business entrepreneurs, industry experts, or even industry giants offer their unique perspective toward start-ups
  • Foster scalable and sustainable solutions: MAAN concentrates on solutions scalable outside, providing bearing on national or regional aspects
  • Encourage collaboration and networking: All changemakers who are working with each other and with NGOs, government agencies, and corporate partners can network with one another

By means of these objectives, MAAN Abu Dhabi works as a structured, facilitating, and sustainable way in the UAE to nurture social entrepreneurship

4. Funding and Mentorship Support – Resources for Changemakers

One of the most valuable things to these social entrepreneurs is the funding and strategic support given by MAAN Abu Dhabi.

Funding Support

The startups selected for the MAAN programs receive funding or grants that help them realize their ideas. This financing supports the costs of prototyping, piloting projects, and operational costs at the early stage of development.

Mentorship

MAAN’s incubator model is primarily based on mentoring, such that a startup is paired with an industry expert, leader in social innovation, or business mentor in order to impart guidance in strategy, scaling, impact measurement, and sustainability.

Workshops and Training

MAAN also has various special workshops on measuring social impact, fundraising strategies, community engagement, and regulatory compliance.

Access to Networks

Once they join MAAN, startups enter a buoyant social innovation ecosystem where they can connect with NGOs and government initiatives, companies with CSR programs, and potential investors.

Funding and mentoring, in addition to networks, thus provide a powerful blend to enable incubatees to sail smoothly towards the social impact space.

5. Success Stories – Social Startups Backed by MAAN

Over the years, MAAN Abu Dhabi supported several social startups that then went on to create meaningful impact. Some examples of successes are:

  • EduGrow: This platform distributes free digital learning resources to underserved communities in Abu Dhabi
  • Green Futures: This environmental startup fosters a reduction in plastic waste and sustainable behavior among businesses
  • HealthLink: This health initiative links remote communities with telemedicine services

These examples put the effectiveness of MAAN Abu Dhabi as a social impact incubator in Abu Dhabi in the limelight, wherein it allows start-ups to turn ideas into scalable solutions addressing real-time problems.

6. How to Apply – Process and Eligibility

For those who want to learn how to apply to MAAN Abu Dhabi, the application process is well-organized and clear. Here are the details:

Eligibility Criteria

  • Individuals or teams whose startup ideas are social in nature
  • Having a working prototype demonstrating the idea’s social impact or a plan for the same
  • Sustainable, inclusive, and measurable outcomes (if the long-term development of the community is a goal, this can be considered as inclusive social impact)
  • Committed to attending workshops, mentorship programs, networking sessions, etc, under MAAN

Application Process

  1. Online Application: Submit your proposal at the MAAN Abu Dhabi website
  2. Evaluation: Screening by an expert panel on the grounds of innovation, impact potential, and feasibility
  3. Pitching: Shortlisted applicants will pitch their ideas in front of mentors and program leaders
  4. Selection: Successful startups join incubation programs and receive funding, as well as mentorship and resources

With a transparent application process, MAAN invites and opens the doors for diverse innovators to the growing social entrepreneurship ecosystem of the UAE.

7. Social Innovation in Abu Dhabi – The Broader Impact

MAAN Abu Dhabi partakes in a greater movement for community innovation in Abu Dhabi. MAAN’s support for social entrepreneurs feeds into:

  • Economic Diversification: Where social enterprises create jobs and revenues in novel forms, they respond to social needs
  • Community Welfare: Startups enhance lifestyle conditions in the environment through education, health, and sustainability projects
  • International Recognition: Abu Dhabi is becoming a hub of social innovation with increasing attention and influx of new talent and ideas from abroad
  • SDGs: Most of the startups supported under MAAN would contribute or are already contributing to the UN SDGs on quality education, clean water, health, and climate action

So, both internal and external audiences will be assured of the visibility and credibility of social entrepreneurship in the UAE to inspire local innovators joining the movement.

8. Conclusion – Join MAAN and Make an Impact

MAAN Abu Dhabi is the beacon for social entrepreneurs in the UAE, as it not only funds startups but also provides mentorship and networking opportunities so that start-ups can create actual social impacts. MAAN is the prototype of innovation-intervention, solving real-world problems to make Abu Dhabi sustainable, inclusive, and resilient. 

Here under MAAN, a couple of aspiring changemakers will not only realize resource provision but also uncover an entire community of innovators willing to partner for social transformations. Want to make a difference? Find out how to apply to MAAN Abu Dhabi and even fast-track your social impact startup. 

Want to start or scale in the UAE? Ensure you partner with Arnifi, your trusted business consultant, concerning setting up, licensing, and growth.

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